GB Group shares plunge 28% as revenue outlook cut on customer attrition

GB Group's shares plummeted by 28% on Friday, reaching a low of 168 pence, marking the company's lowest point since joining the London Stock Exchange's Main Market in October 2025. The British identity verification and location technology firm revised its full-year revenue growth expectation to 1%-3%, falling short of its prior mid-single-digit guidance. The downgrade was caused by higher-than-anticipated customer attrition in GB Group's Americas Identity business.

Although first-quarter revenue in the Americas Identity sector was slightly below expectations, the company anticipates the drop to widen in the upcoming quarter due to the customer attrition. While GB Group's sales pipeline remains robust, the company notes that the transition period for converting opportunities into revenue, coupled with an extended sales cycle, implies that the attrition's impact will not be fully mitigated within the current fiscal year.

Despite the challenges, the identity revenue in Europe, the Middle East, and Africa (EMEA) continues to grow, driven by GBG Go, the company's AI-powered global identity platform. GB Group reaffirmed its commitment to invest a one-off £6 million in GBG Go's innovation roadmap, aiming to maintain an adjusted operating profit margin of roughly 21% for fiscal 2027.

Additionally, GB Group announced that its Chief Officer for the Americas has departed the company. James Gothard, currently serving as Chief Operating Officer, will assume the role of overseeing the Americas business. The company highlighted Gothard's operational experience with the Americas leadership team, emphasizing his suitability to handle the transition and ensure continued execution.