Ferrero, nuova acquisizione negli Usa, la granola Purely Elizabeth entra nel Gruppo

Ferrero expands its wellness division in the United States by acquiring Purely Elizabeth, a rapidly growing American brand. Giovanni Ferrero, President of Ferrero International S.A., announced the acquisition of Purely Elizabeth, highlighting its premium, innovative, and delicious snacks as a valuable addition to Ferrero's portfolio.

The acquisition strengthens Ferrero's recent purchases of Eat natural, FULFIL, Power Crunch, and Bold Snacks in Europe, North America, and Brazil, respectively, and consolidates their presence in the U.S. market. Ferrero plans to support Purely Elizabeth's growth with continued product innovation, operational capabilities, and distribution expansion, while preserving its unique identity and commitment to quality.

The company's expansion in the U.S., which began ten years ago with Ferrara Candy, now includes WK Kellogg Co., acquired in 2025, and adds a high-value asset with an estimated annual revenue of $200 million. Ferrero's President, Giovanni Ferrero, stated that Purely Elizabeth's distinctive assortment of high-quality, tasty products will enrich the company's offerings.

Lapo Civiletti, President of Ferrero Ice Cream and WK Kellogg Co., emphasized that the acquisition reflects the company's long-term strategy of investing in high-growth categories and strengthening its presence in healthier breakfast offerings. Purely Elizabeth, founded in 2009 and headquartered in Boulder, Colorado, has more than doubled its sales in the past two years due to its premium, innovative, and delicious granola, porridge, and cereal assortment.

The company recently expanded into the protein segment and has become a leader in the premium, healthy breakfast category. Purely Elizabeth will continue to operate as an independent brand within the Ferrero Group, with Elizabeth Stein, the founder and CEO, continuing her role alongside the existing leadership team.