‘Consume Ghana, wear Ghana’ -Hamamat speaks on her mission as Shea Butter Ambassador

Ghanaian model, entrepreneur, and cultural advocate Hamamat has shared her mission as Ghana's Shea Butter Ambassador, urging Ghanaians to embrace local products and promote the country's shea butter industry. In an interview with 3ENT, Hamamat emphasized the importance of consuming and wearing Ghanaian-made goods, stating "To truly support Ghana, we must consume Ghana.

We must wear Ghana." This initiative aims to transform shea butter into more than just a beauty product, showcasing its role in promoting Ghana's culture, heritage, tourism, and economic potential.

Hamamat highlighted the significance of engaging the younger generation in the shea butter industry, moving beyond the traditional notion of the product as merely a cosmetic item. She proposed exploring innovative ways of refining and presenting shea butter, including quality consumable products, while maintaining its beauty and skincare applications. This approach seeks to keep the conversation surrounding shea butter relevant to a new generation.

Hamamat's advocacy extends beyond the product itself, viewing the shea industry as an opportunity to tell a larger Ghanaian story encompassing culture, heritage, tourism, women's empowerment, entrepreneurship, and job creation. Women in Northern Ghana are particularly important to this narrative, as their livelihoods are closely tied to the shea industry.

By increasing demand and international awareness for Ghanaian shea products, Hamamat hopes to draw more attention to these communities and empower women as key contributors to the resource's success.