Auto, lo share delle elettriche supera l’8% con il bonus ma il rischio è lo stallo

Auto and electric share has surpassed 8% with the bonus, but the risk is stagnation. The eco bonus introduced in October pushed the electric car share to over 10% of the new car market in June and to 8.4% in the first half of the year, 3 points above 2025. Incentives mainly favor Chinese brands, particularly Leapmotor, distributed by Stellantis in Turin, which produces the Fiat Electric.

The question is how to capitalize on this sprint, influence consumer choices, and recover the significant gap in the domestic electric market compared to the European average. Autumn 2025 incentives, consumed in a single day, generated 35,000 more registrations in the first half of the year than in 2025, totaling 50,000 units estimated.

The share of electric car registrations in the first half of the year reached 8.4% compared to 5.2% a year ago. This represents the impact the measure has generated. However, the risk is that percentages and volumes dilute over time, as evidenced by the recent July data, which shows electric cars back to ordinary values at 5.9% of registrations, up by only one point from 4.9% in July 2025.

What is the recipe for more effectively supporting demand for electric cars in the Italian market? Unrae, representing foreign producing companies, warns that the critical issue now is the lack of incentives for private purchases of pure electric cars, especially considering Italy's significant lag behind the rest of Europe. The 250 million automotive funds, diverted elsewhere, could still be useful if, with diesel and gasoline prices heavy, the urgency is to allocate resources to the traditional engine market to reduce pump prices and inflation.

Motus-E points out the delay in electric adoption and the market's erratic performance, reflecting difficulties in planning clear and predictable incentive tools. Structural, systemic measures are needed to support the transition or at least align with the main European markets. Starting with fiscal levies, Pressi suggests a thorough revision of tax on company cars to regain trust and stability in the market.

Italy must make it more advantageous for businesses and VAT to choose electric vehicles through coordinated deductions, VAT deductions, and fringe benefits. The European Commission has considered using the national safeguard clause for energy security and reducing dependence on fossil fuels, including electricification. The Anfia (automotive producers association) proposal is clear: invite the government to evaluate using part of the budget imbalance to introduce new incentives for Made in Europe vehicles, in line with strengthening the European industrial competitiveness and supporting the decarbonization process of mobility.