Why Meta is paying for controversial content - and what that means for the posts you see
ABC News Verify found Facebook had monetised Australian accounts described as having white nationalist, neo-Nazi or anti-vaccine links. According to the report, some of the content they posted even appeared to conflict with Meta's own monetisation policies.
Meta, the parent company of Facebook, is paying for controversial content posted by certain users. This includes accounts linked to white nationalist, neo-Nazi, or anti-vaccine ideologies. The platform introduced a monetisation program in 2024, which allows eligible creators to earn money from their public videos, stories, photos, and text posts.
Although Meta does have community standards to determine if content should remain on the platform, separate systems for ranking, recommendation, payment and enforcement may not operate consistently at scale. As a result, inflammatory content can still earn money for creators, despite being subject to the platform's policies.
Written by urgent.news from Economic Times Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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