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Where Mbappe will go if he breaks up with Nike

With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]

Where Mbappe will go if he breaks up with Nike

We haven't written up this one. City AM has the full story — the link below goes straight to it.

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