This S’pore restaurant has let customers decide the bill for 25 years. Here’s how it’s still surviving.

Annalakshmi, a vegetarian restaurant in Singapore, has operated on a "pay-as-you-wish" model since 2001, a philosophy that stands out in the city's challenging F&B industry. Founded in 1986 by Swami Shantanand Saraswathi, who drew inspiration from a kind stranger at the Kashi Annapurna Temple in India, Annalakshmi has grown to be a beacon of generosity and inclusivity.

The restaurant's model reflects Swami Shantanand's experience of being served a meal without question or expectation of payment. He returned to Singapore with the idea of creating a space where no one would be turned away due to affordability issues. As diners contribute what they can afford, those who can give more help ensure that others receive a meal.

This pay-as-you-wish model relies heavily on a strong network of volunteers, donors, and loyal customers who help sustain the restaurant. These volunteers, often referred to as "annalakshmis," contribute their time and expertise, embodying the restaurant's core values of service and generosity.

Despite the financial challenges posed by rising rent, manpower costs, and consumer caution, Annalakshmi has managed to stay afloat through donations, catering services, and a conventionally priced à la carte concept called the Annalakshmi Café. This multi-faceted revenue strategy helps the restaurant sustain its operations while staying true to its ethos of making a wholesome meal accessible to all.