Ted Lasso Season 4 Premiere is Apple TV's Biggest Launch Ever
The Ted Lasso season 4 premiere was Apple's most popular TV show debut to date, according to Nielsen viewing data Apple sent to Deadline . The show racked up 296.6 million viewing minutes in the United States across the August 4 and August 5 launch window. It beat the premieres of prior seasons of Ted Lasso, plus the Severance and Pluribus premieres. On just August 5, the first episode was the…
The Ted Lasso season 4 premiere marked Apple's most-watched TV debut ever, according to Nielsen data shared with Deadline. The show attracted 296.6 million viewing minutes in the U.S. during its launch period on August 4 and 5. This surpassed the premieres of previous Ted Lasso seasons and the series' rivals Severance and Pluribus.
On August 5 alone, the inaugural episode was the most-streamed program in the U.S. with over 200 million minutes watched. Despite being released three years after the season 3 finale, the delayed Season 4 did not deter fans. In fact, Season 4 revisits the underdog premise with Ted Lasso returning to Richmond to coach a women's football team in Division 2.
Two episodes of Season 4 are currently available, with fresh episodes dropping every Wednesday. Apple TV costs $12.99 monthly and can be accessed on Apple devices, smart TVs, Roku, gaming consoles, and via web. The service is also part of Apple One subscription packages. New users can take advantage of a seven-day free trial.
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