Target builds digital-twin platform to improve inventory availability
Target has unveiled a new technology play as it continues to work to improve inventory levels in stores.
Target has introduced a new digital twin platform called Proxima to enhance inventory levels across its stores. The company's supply chain, product, and engineering teams collaborated to create this in-house digital replica of their inventory positioning system, which manages the movement of products from regional distribution centers to stores.
Proxima employs identical data and logic as Target's live inventory platform, enabling the company to simulate the outcomes of different decisions before implementing them. According to Target, this capability allows teams to enhance product availability for customers, minimize potential disruptions in the supply chain, and test complex supply chain processes with greater confidence. Further details are available on modernretail.co.
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