Summit calls for influencers to be transparent ahead of LGE
National Influencer Summit calls for greater transparency from digital creators ahead of elections.
The National Influencer Code Summit is urging digital creators to be more transparent before the 2026 Local Government Elections. The summit in Pretoria discusses how influencers can take part in democracy while maintaining ethical standards. Former Deputy President Dr Phumzile Mlambo-Ngcuka's Umlambo Foundation CEO Viwe Mtshontshi asserts that influencers should not be instructed on their political beliefs but must assume responsibility for their platform usage.
She emphasizes that the code should not dictate the political views of creators, but instead establish ethical guidelines for influence. Accuracy should be affirmed, and before disseminating electoral information, verification is necessary to differentiate between facts, opinions, and speculation. Transparency is also crucial; citizens should be made aware when content is sponsored, commissioned, or backed by a political entity.
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