Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
A beautiful homage to the true stories of customers and staff at Starbucks Japan. It’s been 30 years since Starbucks opened in Japan, and since then the chain has grown to include 2,100 stores across all 47 prefectures, with approximately 60,000 staff serving nearly 1 million customers every day. Those are big numbers for a […]
Starbucks Japan has unveiled a deeply emotional new video to commemorate their 30-year presence in the country. The commercial, titled "Starbucks 30th Anniversary Brand Movie," highlights the countless small moments and connections that have unfolded within their stores over the years.
With roughly 2,100 stores across all 47 prefectures and an estimated 60,000 employees serving nearly 1 million customers daily, these figures underscore the significant impact Starbucks has had in Japan. The chain shared that approximately 3 billion "hellos" and "thank yous" have been exchanged between customers and employees throughout its stores.
The video captures a distinctive handcrafted style inspired by the handwritten chalkboards commonly found in Starbucks stores, and was released on August 12. It features a touching story of a daughter growing up too quickly before her father's eyes, a student who fails her entrance exam, and an elderly couple who can no longer enjoy each other's company while visiting Starbucks.
The message Starbucks hopes to convey through this tear-jerking video is that their staff are always watching out for their customers, offering smiles and a comforting beverage when needed. Accompanying the visual is an original song composed by singer-songwriter Anri Kumaki and sung by her, with lyrics penned by director Shinya Nakajima based on the stories he collected during the project.
Award-winning art director Hidehito Yagi and his team contributed the artwork, spending each day drawing as part of a process described as both challenging and enjoyable. Behind-the-scenes footage of Nakajima and Yagi at work is available in a separate making-of video.
Starbucks Japan invites all its customers to remember that individual stories, no matter how small, contribute to the chain's history. Whether visiting for a joyful occasion or seeking solace during a tough day, Starbucks hopes patrons will know their experiences are indeed part of the story of Starbucks Japan.
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