Sensor Tower: 89% of GTA6 preorders are for the $100 ultimate edition
The digital intelligence firm Sensor Tower reports that 89% of preorders for GTA6 are for the $100 ultimate edition rather than the $80 standard edition. Read more
Digital analytics provider Sensor Tower has revealed that 89% of preorders for GTA6 are for the premium $100 edition, rather than the $80 standard edition. This premium preference is evenly split between Xbox and PlayStation platforms, with 90% of Xbox buyers and 88.5% of PlayStation buyers choosing the ultimate edition. Sensor Tower's Senior Vice President and General Manager of Video Game Insights, Karl Kontus, expressed surprise at the 90% premium share, noting that such a high percentage is unprecedented in the gaming industry.
Kontus attributes the high pre-order sales of the ultimate edition to its additional content, which includes exclusive perks such as vehicle customisation shops and a modding platform. While he expects the premium edition's sales share to drop as more casual players acquire the game post-launch, he predicts the split between the $80 standard and $100 ultimate editions at launch will likely be closer to 50/50.
The success of the premium edition's pre-orders could translate to a significant sales figure, potentially reaching over 40 million units by launch, according to Kontus.
Written by urgent.news from GamesIndustry's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
