Rise of AI shopping pushes merchants to protect loyalty, Adyen says

Adyen co-CEO Pieter van der Does told Reuters that a merchant he spoke with this week generated 70% of its volume through direct channels and wanted to retain that share as shoppers increasingly begin their searches through chatbots.

economictimes.indiatimes.com ·2026-08-13

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Rise of AI shopping pushes merchants to protect loyalty, Adyen says channelnewsasia.com

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