Qatar Duty Free concludes Toblerone’s The Ultimate Gift Campaign with support for Education Above All Foundation

Qatar Duty Free (QDF) concluded the Doha edition of Toblerone’s The Ultimate Gift campaign by donating to Education Above All (EAA) Foundation. The winning bid was the highest among the nine airport auctions, and the funds raised were fully allocated to support EAA’s mission. One of the nine specially numbered and certified Toblerone Crystal Bars, created by Swarovski, was auctioned at the South Node pop-up in Hamad International Airport.

The campaign ran from July 1 to 31, 2026, with a Crystal Bar displayed in each participating airport. QDF chose EAA as the beneficiary due to Qatar Airways Group’s long-standing support for the Foundation’s work. EAA, founded in 2012, focuses on expanding access to quality education for children and young people affected by poverty, conflict, and disaster globally.

The funds raised will specifically support EAA’s Assalam Schools in Qatar. Qatar Airways Group’s Chief Retail & Hospitality Officer, Thabet Musleh, expressed delight at the campaign’s meaningful conclusion, highlighting the power of education to change lives. Dr. Mohammed Abdulla Al Saleh, EAA’s Partnerships Director, emphasized the impact of creative partnerships in translating public participation into educational opportunities.

Mondelēz World Travel Retail’s Joost Rosmuller praised the campaign for setting a new standard for travel retail activation and generating real-community impact beyond the airport environment.