Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Moloco, a performance ad-tech firm specializing in mobile advertising but also venturing into CTV and other media areas, has launched an agency partner program. This strategic move aims to reach beyond its mobile programmatic focus and expand its client base. The program, which has initiated with around a dozen media agencies such as Dentsu UK & Ireland, PMG, M+C Saatchi Performance, SplitMetrics, RocketLab, Admiral Media, and others, serves three key purposes.
Firstly, it intends to educate agencies on AI advertising and its connection to outcomes. Secondly, it seeks to highlight the overlap between performance marketing and AI, particularly from an outcomes metrics perspective. Lastly, Moloco aims to scale its operations with the help of these partners.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
