Kylie Jenner’s New ALO Campaign Is Pretty in Pink: Here’s Where to Shop It Online
The brand's celebrity roster gets another major name with Jenner as its latest campaign star.
Kylie Jenner has joined forces with the fashion and lifestyle brand ALO to launch a new campaign, debuting the brand's alluring Pink Marshmallow colorway. The campaign, shot by fashion photographers Mert and Marcus in Los Angeles, takes a more intimate approach to Jenner's celebrity status, showcasing her quieter moments of movement, family time, and slowing down.
In the campaign, Jenner models the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather. "Some of the most meaningful parts of my life happen when no one's watching," Jenner shared in a press release. "Those moments of stillness are what help me feel grounded and present, and I've learned to protect them."
The Alosoft Intuition Bra is priced at $68 and the Capri at $98, both available for purchase on alo yoga's website.
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