Instagram introduces a redesigned wordmark
The social media giant says it was time for a sharper and more modern look after a decade.
Instagram unveiled a new wordmark on Thursday, a text-only logo spelling out the company’s name. The decision came after a decade of using the older version, which felt outdated to the social media giant. Instagram Head Adam Mosseri announced the change via Instagram and Threads, describing the new logo as "sharper and more modern" while retaining the original's simplicity.
While some may resist change, especially with brands they're familiar with, the refreshed design has garnered some praise for its updated appearance and font choice. However, the font's design, which gives an old-fashioned curve to the "s," "r," and "g," might confuse younger generations unfamiliar with cursive writing. The last Instagram redesign was in 2016 when the company moved from a classic brown camera with a rainbow stripe to the current colorful pink gradient icon.
Meta has yet to respond to requests for further comment on the redesign or future design changes, including a potential new app icon.
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