Ice cream makers bet consumers still want treats, just healthier ones
Companies may be enjoying a summer sales boost, but behind the scenes they are preparing for a future where consumers want fewer reasons to feel guilty about treating themselves.
Ice cream manufacturers are adapting to shifting consumer preferences, aiming to offer indulgent treats with healthier profiles. Despite soaring temperatures driving summer sales, companies are preparing for a future where reducing calories, boosting protein, and simplifying ingredients are priorities. The rise of appetite-suppressing GLP-1 drugs, demand for healthier foods, and scrutiny over ingredients are prompting manufacturers to trim portion sizes, enhance protein content, and refine ingredient lists.
U.S. ice cream sales volumes dipped 1.5% year-on-year through June 13, according to NielsenIQ data. Concurrently, GLP-1 users reportedly decreased frozen treat consumption by over 10%, as highlighted by Boston Consulting Group research. However, despite these trends, manufacturers remain confident that consumers will continue to enjoy ice cream, provided it aligns with healthier choices.
Lisa Vortsman, U.S. chief marketing and innovation officer at The Magnum Ice Cream Company, noted that shoppers still desire indulgence but are looking for treats that offer a "halo of a wellness play." Notably, Ferrero-owned Blue Bunny has seen success with its 150-calorie Mini Swirls and is reformulating recipes to eliminate additives like high-fructose corn syrup and artificial colors and flavors.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Ice cream makers bet consumers still want treats, just healthier ones businesstimes.com.sg
