Google Search Console Platform Properties Bring Social and Video Search Data Into View

Google Search Console now includes Platform Properties, allowing Instagram, TikTok, X and YouTube accounts to be connected and analyzed within the search console environment. This expanded feature provides creators, publishers, social teams and agencies with insights into how their content on these social and video platforms appears in Google Search, Discover and Google News.

Unlike before, account owners can now access Search Console reporting on search terms, impressions, clicks and post-level performance associated with this visibility. The change, announced on July 7, 2026, and made globally available on July 29, makes cross-platform search performance more governable without turning social platforms into owned websites.

Platform Properties provide three core elements: a Performance report showing total clicks, impressions and metrics analysis, an Insights report for traffic trends and top posts, and an Achievements panel for tracking milestones. This allows for a better understanding of which topics and posts generate visibility, receive clicks, and align with editorial priorities.

By connecting these platforms to Search Console, organizations can evaluate how externally hosted content performs in Google's discovery surfaces, improving SEO governance and cross-platform visibility strategy.