GM Puts Paraguay at the Center of Its Regional Strategy
Paraguay · Business Key Facts Who and what: Thomas Owsianski, General Motors’ president and CEO for South America, has publicly ranked Paraguay among the fastest-growing car markets in the region — “and, I think, the world.” Not a factory: This is a sales-and-distribution push, not a new plant or an assembly hub. GM builds its […] The post GM Puts Paraguay at the Center of Its Regional Strategy…
General Motors (GM) has been focusing on Paraguay as a key market in its regional strategy, according to GM's South America president and CEO, Thomas Owsianski. While the company has not announced any manufacturing or headquarters moves to Paraguay, it has been actively increasing its presence in the country. Owsianski stated that GM now holds weekly sales meetings with its country managers for Brazil, Paraguay, Uruguay and Bolivia, treating Paraguay as a market of comparable size to Brazil.
The small South American nation, with a population of around seven million people, is a hub for agribusiness, particularly soy and beef exports, which have led to strong demand for heavy-duty pickup vehicles. The Chevrolet S10 pickup has emerged as Paraguay's best-selling vehicle, accounting for about 4.5% of the market. Moreover, GM has expanded its product lineup in Paraguay, introducing five new Chevrolet models, including hybrid and electric options, since 2026.
The country's favorable business environment, characterized by low taxes, cheap hydroelectric power, and membership in the Mercosur trade bloc, has contributed to GM's decision to elevate Paraguay within its commercial playbook. This strategic move signifies GM's confidence in Paraguay's growth potential and its ability to tap into the country's growing agribusiness sector and expanding middle class.
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