Don't Make Me Think: What Actually Separates Good UX from Digital Torture
There's a rule someone dropped in a product design session that has lived rent-free in my head ever since: "Anything digital shouldn't have more than 7 steps." Seven. That's it. Seven steps to register, seven steps to checkout, seven steps to do the thing your app was built to do. You're probably reading that and thinking: easy, we only have six steps. And then you count them. And then you…
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