DeepSeek increases prices for AI services by multiple times
The Chinese AI lab increased the price for one million tokens during peak hours from $0.28 to $1.32—with off-peak hours being half-price.
DeepSeek, a Chinese artificial intelligence company, has announced significant price hikes for its flagship V4 models, bringing its rates closer to those of major AI competitors. The peak-hour pricing will increase by more than four times, from the current levels, starting on August 16. Users will now pay $1.32 for 1 million output tokens during peak hours, up from $0.28 previously, and half that during off-peak hours.
The DeepSeek-V4-Flash model will cost $3.96 for 1 million tokens at peak hours, compared to the current $0.87. The company aims to revise its pricing to allocate resources more reasonably and encourage work during less congested periods. This move has sparked a global debate about the cost of high-performing AI tools and raised questions about the initial public offering plans of other AI firms like OpenAI and Anthropic. DeepSeek is currently in the middle of a massive fundraising round and preparing for its IPO.
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