Daesang Targets Foreign Tourists with Korean Gim Bugak Snacks as K-Food Demand Grows
Daesang has launched three new Korean gim bugak seaweed snacks under its Chung Jung One brand, targeting a growing number of foreign tourists visiting South Korea as global demand for K-food continues to expand.The South Korean food company said on Aug. 13 that its new “Basasak Gim Bugak” lineup com
Daesang, a South Korean food company, has introduced three new gim bugak seaweed snack flavors under its Chung Jung One brand, aiming to cater to the increasing number of foreign tourists visiting South Korea and the expanding global demand for K-food. The snack, priced for easy consumption, showcases the traditional Korean seaweed snack with modern twists and heritage-inspired packaging.
The launch coincides with South Korea's record inbound tourism, with 10.71 million foreign tourists visiting in the first half of 2026. Daesang has developed the Original, Wasabi, and Cheese flavors using big-data analysis to identify consumer favorites. The Original and Wasabi flavors are vegan and gluten-free, expanding their appeal.
The products are packaged with traditional Korean folk painting-inspired imagery to highlight their cultural significance. Daesang is distributing the products in tourist hotspots like Lotte Mart’s Seoul Station store and plans to expand them across South Korea via Coupang and major supermarkets. This launch is part of Daesang's broader strategy to transform traditional Korean products into global snack offerings, capitalizing on the rising popularity of seaweed as a healthy snack.
Written by urgent.news from Korea IT Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
