Creator talent giant DBA is buying a boutique management shop to help influencers build their own businesses
Digital Brand Architects is acquiring the talent firm V1sion Ventures as it looks to expand its work in creator entrepreneurship and brand building.
Digital Brand Architects, a prominent talent management firm, has acquired the boutique management shop V1sion Ventures. V1sion Ventures, founded in 2022 by content creator Alina Benun, specializes in helping influencers diversify their revenue streams and establish their own businesses. The acquisition is part of a growing trend of M&A activity in the influencer space, driven by increasing spending on influencer marketing.
Benun, who previously founded the talent management firm, will join Digital Brand Architects as part of the deal. V1sion Ventures' roster includes influencers such as Leigh Soriano, Chelsea Jordan, and Zack Baun. DBA, which was acquired by United Talent Agency in 2019, sees this acquisition as an opportunity to invest in creator entrepreneurship and help influencers build sustainable businesses beyond social media.
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