Content creators worried as YouTube raises monetisation thresholds
Content platform, YouTube is tightening the requirements creators must meet to access advertising revenue through its YouTube Partner Programme (YPP), with the changes expected to particularly affect creators who rely heavily on short-form content. Long-form creators will now need 8,000 qualified watch hours in 12 months, up from 4,000, alongside at least 1,000 subscribers to […] The post Content…
YouTube is increasing the thresholds for creators to earn advertising revenue through its YouTube Partner Programme (YPP), affecting particularly those who produce short-form content. Long-form creators will need 8,000 qualified watch hours over 12 months, a significant jump from the current 4,000, along with a minimum of 1,000 subscribers to qualify for ad revenue sharing.
Short-form creators must achieve 20 million qualified views within 90 days to earn revenue from their Shorts. This is double the previous requirement of 10 million views. YouTube has introduced shopping bonuses, milestone-based incentives, and other earnings opportunities in addition to these changes. Existing YPP creators will remain in the program, but the new thresholds may discourage creators reliant on occasional viral hits, as YouTube aims to reward consistent engagement rather than isolated successes.
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