CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
AI visibility is a top concern for marketing executives, but many are struggling to prove that their efforts are actually driving sales, according to John Barham, managing partner at Roast. In a recent survey, 73% of marketers have invested in tools to monitor AI visibility, but these tools only provide estimates of how a large language model might present a brand to users. They do not help marketers connect those metrics to actual sales or other commercial activity.
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