Candy Crush generates nearly $1 billion annually, 14 years after launch
In FY 2025, Candy Crush Saga reportedly generated $876.5 million in revenue, with most of it coming from in-app purchases. While that sounds impressive, it marks a slight dip from the previous six years, when the game generated more than $1 billion in annual revenue. Read Entire Article
Candy Crush Saga, a mobile game developed by King, continues to generate significant revenue even a decade and a half after its launch in 2012. In FY 2025, the game reported $876.5 million in revenue, a slight decrease from the previous six years. This freemium game allows players to enjoy its 23,000 levels for free but offers in-app purchases for extra lives, boosters, and special passes to progress more easily.
While King has not disclosed detailed financial figures in recent years, it disclosed $20 billion in revenue in 2023 and claimed 5 billion installs across all Candy Crush titles. Research suggests the original game has around 81.5 million monthly active users and 190 million installations in 2025. Though the exact reasons for Candy Crush Saga's enduring popularity are unclear, experts attribute it to its turn-based gameplay, allowing players to play in short sessions, and its non-place-based, non-gendered, non-racialized nature, which appeals to a wide range of players globally.
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