Canadian Tire says consumer sentiment ‘soft’ amid trade war, tariffs
Greg Hicks, president and CEO of Canadian Tire Inc., said on a call with analysts Thursday that 'consumer sentiment remained soft' during the last quarter.
Canadian Tire, a major Canadian retailer, has reported that consumer sentiment remains "soft" amid ongoing trade wars and tariffs, according to their latest earnings report. In the quarter ending July 4, 2026, overall sales increased by just 0.7%, while comparable sales rose by 8% at Sport Chek and 4.2% at Mark's. The company attributes these modest sales gains to their new AI pricing strategies and expanded loyalty program, which aim to provide better value to their customers.
Greg Hicks, Canadian Tire's president and CEO, acknowledged that consumers have been dealing with the pressures of higher food and gas prices due to ongoing trade tensions. Despite their efforts to lower prices on over 5,000 products using AI tools, the company maintains that they do not employ AI for dynamic pricing strategies.
The Triangle Rewards loyalty program saw a 3.1% increase in sales, with more than 12 million members and two million active members, who spend more in partnership with other businesses like Petro-Canada, RBC, and WestJet.
Written by urgent.news from Global News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
