Basetsana Kumalo shares five lessons for building a successful career

Basetsana Kumalo, a prominent media mogul, recently shared her five business lessons for building a career that stands the test of time. Kumalo, who was crowned Miss South Africa in 1994, began her career in media at the age of 20 and has since ventured into television, fashion, property, and mining.

When faced with challenges, especially in the mining industry, Kumalo reflected on her decision to persist. She emphasized that quitting was not an option, as she had a responsibility to use her platform for the greater good. This principle of staying committed has guided her career.

Kumalo advises entrepreneurs to let passion drive them through tough times. Passion, she explains, is the motivation to keep going when the going gets tough. It's essential to have a strong belief in the purpose behind the business.

Surrounding oneself with the right people is another key lesson from Kumalo. Leaders should not shy away from working with individuals who possess skills and knowledge they lack. Working with such people allows one to grow by learning from their expertise while supporting the overall vision of the business.

Reinvesting profits into the business is a crucial strategy for growth, according to Kumalo. She advises entrepreneurs to reinvest profits instead of purchasing luxury items like a car. This practice enables businesses to scale up, grow, and maintain sustainability and longevity.

Kumalo also stresses the importance of remembering the bigger purpose of entrepreneurship. Entrepreneurs should consider the opportunities their businesses create for others, such as job creation. This perspective provides daily inspiration to wake up, dream big, and work hard.

Finally, Kumalo advises entrepreneurs to stay true to their chosen path. Remaining focused on the chosen course ensures that they do not stray from their goals and maintain the direction necessary for long-term success.