Apple Turns to Publishers For Help With Siri AI
Apple is reportedly negotiating multi-year deals with news publishers to give its redesigned Siri access to current news and other information, with payments potentially tied to how often publishers' content is used. The talks come as Apple prepares to launch its long-delayed Siri AI later this year, after partnering with Google to use distilled Gemini models. Engadget reports: [The Wall Street…
Apple is reportedly negotiating multi-year deals with news publishers to provide its newly redesigned Siri with access to current news and other information, with payments potentially tied to how frequently publishers' content is utilized. These talks are taking place as Apple prepares to launch its long-delayed Siri AI later this year, following its partnership with Google to utilize distilled Gemini models.
According to Engadget, The Wall Street Journal reported that Apple has not disclosed the specific publishers it has reached out to, but mentioned that the company has suggested implementing a variable compensation plan. Under this plan, Apple would pay publishers when their content is used, unlike most large AI labs such as OpenAI, which typically offer guaranteed fees in exchange for broad access.
The Journal also noted that Apple has previously paid publishers for content access as part of earlier agreements that granted the company AI training rights.
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