3 major ways creators are getting burned by AI
Influencers are being criticized for using AI, talking about it, or promoting LLMs as the industry becomes increasingly polarizing.
Content creators are facing reputational risks as AI becomes increasingly polarizing and controversial. Three main ways creators are getting burned by AI are:
1. Promoting AI companies: Influencers who post promotional content for AI companies risk drawing criticism. For example, creators who attended an OpenAI-hosted event faced backlash for their participation, with fans calling it "dystopian" and "morally bankrupt."
2. Using AI in the wrong way: Even when creators use AI tools like Adobe Photoshop or TikTok's CapCut, they can face backlash if AI is heavily involved in their finished product. YouTuber Hank Green received negative reactions from fans after using AI as a research tool, which he now plans to avoid.
3. Getting flagged for AI usage: Creators who try to avoid AI may still get flagged by social apps like TikTok and Instagram, which seek to detect and label artificial content. This can happen when content promoting offline work, such as physical Polaroid photos or hand-painted artwork, is mistakenly labeled as AI-generated.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
