Why was Blackpink's 10th anniversary so hard to pull off?
Separate agencies, packed schedules, last-minute planning underscore challenges of keeping the group together.
The 10th anniversary celebration of K-pop sensation Blackpink proved to be a logistical nightmare for the group. The event, announced just two days in advance, saw uncertainty over which members would attend and required coordination across four separate management companies. Blackpink, which debuted on August 8, 2016, reached this milestone while continuing to balance group promotions with solo careers in an industry where few groups remain active beyond their initial contracts.
However, the challenges surrounding the anniversary highlighted the difficulties in maintaining one of K-pop's biggest groups after members have established independent management for their individual activities. The group debuted on August 8, 2016, and despite YG Entertainment's announcement of the Meet & Greet fan event via the Weverse platform, only 40 paid Weverse membership holders were invited.
The announcement sparked speculation and concerns among fans, as only four paid members were allowed to attend. The group's individual contracts with YG Entertainment expired in December 2023, leading to the formation of four separate management companies for each member. This shift in management structure has made organizing group activities more challenging, as each member's schedule remains a priority.
The anniversary celebration, while a significant milestone for the group, underscored the practical and logistical concerns that make maintaining a cohesive group activity more difficult.
Written by urgent.news from The Jakarta Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
