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WhatsApp-First Lead Capture: Engineering a Quote Funnel With No Contact Form

Most lead-capture advice assumes a contact form sits at the center of the funnel. For a lot of local service businesses in Latin America, that assumption is wrong. The form is not where the leads happen. WhatsApp is. I recently worked on the site for Taller El Buen Pastor , a metalworking shop in Santo Domingo that builds custom doors, windows, security bars, and electric gates. The entire funnel…

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