Tinder: Enough swiping! How the world's largest dating app wants to reinvent itself
More people than ever are looking for love, contacts, sex - and are becoming increasingly frustrated with online dating. Tinder thinks it has finally found the solution. And is finding imitators.
Hillary Paine, the former product chief of Tinder, met her spouse through the dating app. She believes that "there's nothing more important in our lives than human connection" and cites her own successful dating experience as proof. However, this is not representative of the majority, as only 12% of American online daters reported forming a lasting relationship through Tinder, according to Pew Research.
The rest of the users appear to be indifferent. At peak times, users swipe an estimated 1.75 billion times a day, choosing potential partners over uninterested ones. Yet, the younger generation is becoming increasingly frustrated with this method of getting to know each other. According to a Forbes Health survey, 79% of respondents aged 14 to 29 expressed "dating app fatigue" and felt burned out after using these apps.
More and more people are logging off. This could potentially lead to a crisis for Tinder, but the largest dating platform globally is not giving up so easily. The swipe is set to be replaced by something else.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
