TikTok shoppers spent $50 billion in six months on the platform
A new report states that people have spent $50 billion on TikTok Shop worldwide.
In the first half of 2026, shoppers spent a staggering $50.3 billion globally on TikTok Shop, according to a report by Tabcut and Momentum Works. This represents a remarkable 92 percent increase compared to the same period last year. The United States and Southeast Asia emerged as the largest markets, with the former racking up $11.8 billion in sales, more than double the total from the previous year. TikTok Shop in the U.S. boasts an impressive 1.35 million stores and 20 million influencers.
Tabcut and Momentum Works estimate that the global gross merchandise value (GMV) on TikTok Shop will exceed $100 billion for the first time this year, and the figure is projected to reach $123.5 billion by the end of 2026. However, the data may be more complex than it appears. A May 2026 Harris Poll revealed that 63 percent of Gen Zers have stopped purchasing from TikTok Shop.
EMARKETER, the data provider, suggests this could be due to growing dissatisfaction with the marketplace itself. Nevertheless, 62 percent of respondents confirmed that they use TikTok to discover new products, with users aged 25 to 44 being the platform's most active shoppers.
TikTok Shop reportedly faced a deluge of 70 million suspicious products, partly attributed to AI. This year, a gray market of GLP-1 drugs is reportedly flourishing on the platform. The decline in young adult shoppers could be attributed to various factors, including no-buy movements, the economy, or perhaps the appeal of a small treat on TikTok Shop, given the challenges of buying a house.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
