The photographer who bet his business on the technology trying to replace him
For most photographers watching generative AI learn to render skin, fabric and light with unsettling accuracy, the instinct has been to defend the craft. Vincent Chow, however, did the opposite. The founder of Singapore-based product photography firm SnappyFly decided that if AI was coming for his industry, he would rather be the one driving it […] The post The photographer who bet his business…
Founder of Singapore-based product photography firm SnappyFly, Vincent Chow, decided to embrace generative AI in his industry instead of defending it. SnappyFly specializes in automated product photography, high-volume e-commerce imaging, and AI-powered content production. The company's pivot to SnappyFly.ai, a platform turning single photoshoots into full marketing campaigns, was driven by a belief that technology, not to be fought, can create new opportunities.
However, Chow acknowledges that this shift also means fewer physical shoots, but more usable content per shoot, which could potentially cannibalize part of SnappyFly's revenue. Despite this, Chow remains optimistic, emphasizing that SnappyFly will continue to evolve and find new problems to solve with the rapidly improving AI technology.
Written by urgent.news from e27's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
