샐러드·냉채 넘어 냉면 고명까지…‘크래미’의 재발견

This year marks the 25th anniversary of Hanseong's flagship brand, Creamy, which is once again gaining attention as a refreshing and light snack during the hot summer months. With rising demand for no-cook, easy-to-prepare food, Creamy is expanding its uses beyond just a food item to include snacks and side dishes. By leveraging recipes developed by consumers, Creamy has broadened its application areas in everyday life.

The flagship brand of Hanseong Group, Creamy, has been a leading premium taste product since its launch, gaining consistent popularity with its distinctive texture and flavor derived from gamy beef. As a steady seller, it has been enjoyed by consumers over the years and continues to evolve with the times. Creamy can be enjoyed as-is or added to salads, cold soups, and cold noodles, making it a popular choice for summer convenience foods.

Recently, its use as a premium topping for cold noodles or bibimbap has been spreading through social media platforms, leading to the creation of new recipes. Its low-fat, protein-rich nature is another key strength of Creamy. As consumers increasingly prioritize healthy diets, Creamy has become a popular option for light meals during the summer.

Hanseong Group is strengthening its market competitiveness by building on the brand's competitive edge and expanding its product lineup with Creamy as the centerpiece. The company's efforts, from fishing to processing and distribution, have been recognized through the use of sustainable certified sources in all stages. This aligns with the recent consumer trend of valuing value-based consumption, earning trust from environmentally-conscious consumers.

Wild Creamy, introduced last year, has been receiving positive feedback with its large size and chunky texture, perfect for enjoying as a summer alternative to hot noodles. Simply adding cucumber and sweet, sour sauce, it can be prepared in just 5 minutes without any cooking, making it a suitable summer snack for picky eaters and small family units.

Despite the ongoing heatwave in the summer, interest in Wild Creamy's various recipes is expected to continue. Alongside Creamy, Hanseong Group's other brands celebrating their 25th anniversary this year include Hegal (a traditional festive dish) and Yu Bok Bap (a quick and easy meal), both of which have been steady staples in the consumer's diet for 25 years.

Hanseong Group, with its expertise in Korean food manufacturing and brand identity, aims to continue innovating products to meet changing consumer preferences, growing its global competitiveness beyond the domestic market. Hanseong Group's Marketing Director Kim In-gyeom stated, "Following our brand motto 'tasty and happy,' we will continue to create a delightful dining experience for global consumers based on Korean traditional cuisine."