Seoul Fashion Week expands from DDP to Lotte World Tower for 2027 S/S season
Seoul Fashion Week has operated largely within and around the stark, futuristic curves of the Dongdaemun Design Plaza for the last 12 years, serving as an industry-facing platform for buyers, press and domestic designers. But as global demand for Korean style and pop culture continues to surge, the capital’s flagship fashion event is stepping out into the open city air. The Seoul Metropolitan…
Seoul Fashion Week is expanding its 2027 Spring/Summer season from Dongdaemun Design Plaza (DDP) to Lotte World Tower, the city's tallest skyscraper. The move comes as global interest in Korean fashion and pop culture continues to grow. DDP has been the primary venue for the event for the past twelve years, hosting 17 runway shows, eight brand presentations, and a trade show for 97 labels.
However, the Seoul Metropolitan Government has announced that the 2027 edition, scheduled from September 1 to 6, will extend beyond DDP to include the grounds of Lotte World Tower. This expansion aims to cater to both commercial industry demands and direct-to-consumer experiences, transforming the event into a citywide public festival.
DDP will continue to serve as the anchor for high-end designer showcases and business-to-business commerce, while the Lotte World Tower grounds will host additional runway shows, brand presentations, and further engage the public.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
