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Sector Snapshot: Fitness Startup Funding Is Rebounding, But Investors Want AI And Data, Not Treadmills

Venture investors seem to be more upbeat than they have been in years about the future of fitness and wellness. Startup investment in those categories totaled more than $3.6 billion in the first half of this year, putting 2026 on pace to come in about a third higher than 2025.

Sector Snapshot: Fitness Startup Funding Is Rebounding, But Investors Want AI And Data, Not Treadmills

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