Sanrio Shares Plunge Most Since 2014 After 1Q Earnings Miss
Sanrio Co. shares tumbled as much as 20%, the most in more than 12 years, after the company’s first quarter operating income missed market estimates.
Sanrio's shares plummeted 20% on August 10, marking the sharpest decline since 2014, following a first quarter operating income shortfall that missed market expectations. The Japanese greeting card and toy firm, known for its Hello Kitty brand, disclosed 22.4 billion yen (US$141 million) in operating income for the quarter, below the Bloomberg Consensus estimate of 23.4 billion yen.
Morgan Stanley MUFG analysts Katsumi Arai and Akiho Toyama suggested the earnings miss could lead to near-term profit-taking and weakness, but emphasized that the company's overall business trajectory remained steady. Sanrio's stock had surged nearly 50% since the start of 2026, outperforming the broader Topix index. Analysts attributed the recent performance to investor enthusiasm following a rapid share price rise since late June.
However, with no positive surprises in the earnings report, many investors appeared to view the situation as an opportune moment to sell their holdings.
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- Hello Kitty owner Sanrio’s shares plunge most since 2014 after 1Q earnings miss businesstimes.com.sg
