Rozetka forced to cut some staff after destruction of distribution center in Brovary – co-founder
Rozetka is being forced to optimize its staff and cut some employees after a Russian attack destroyed its distribution center in Brovary, Rozetka co-founder Iryna Chechotkina said.
Rozetka, the Russian e-commerce giant, finds itself compelled to reduce its workforce following the Russian attack that destroyed its distribution center in Brovary. Co-founder Iryna Chechotkina disclosed the decision on Facebook, expressing the personal difficulty of the layoffs. The center, which opened in 2017 at a cost of $70 million, employed over 1,000 staff members and processed more than 100,000 orders daily before the attack.
Rozetka has offered alternative jobs to the majority of the affected employees, but the company cannot provide work for everyone in the current circumstances, Chechotkina clarified. The co-owner emphasized that offering alternative jobs is no longer feasible due to the overwhelming circumstances. Moreover, Rozetka intends to accelerate its planned transformation of its business model, reducing its direct sales and expanding its marketplace.
Chechotkina stressed that the company is currently solely reliant on its own resources for recovery. She noted that in its 21 years of operation, the business has never sought anything from the state, urging for dialogue now more than ever. For now, Rozetka is relying on its own resources. The distribution center in Brovary, destroyed in the Russian attack, could not be restored following the strike.
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