Report: Apple seeks publisher deals to give Siri AI better access to current events

Apple has been actively seeking multiyear content deals with publishers to enhance Siri's AI capabilities, according to a report by The Wall Street Journal. The tech giant has been pursuing these agreements worth as much as nine figures, with the aim of providing Siri with access to current news and information. Apple reportedly proposed a compensation model where payments to publishers are made based on the use of their content, with some sources mentioning a potential nine-figure budget for these payments.

The strategy comes as publishers grapple with the decision of either challenging AI companies in court or licensing their content to them. This situation contrasts with the approach taken by some publishers like The New York Times, which is currently suing OpenAI and Microsoft over alleged unauthorized use of their work for AI model training. Other publishers, including News Corp and Axel Springer, have opted for content deals with AI entities such as the maker of ChatGPT.

The WSJ's report highlights that such deals are not new for Apple, as the company already collaborates with publishers for Apple News+ and has previously secured rights to use publishers' content for its own AI training purposes. However, The Wall Street Journal did not receive a response from Apple regarding the matter. For further details, readers can refer to the full report available on The Wall Street Journal's website.