PONGDANG to Participate in “K-COLLECTION with KCON LA 2026”
Korean dermocosmetics brand PONGDANG will participate in “K-COLLECTION with KCON LA 2026,” to be held at the Los Angeles Convention Center (LACC), as the company seeks to strengthen its offline engagement with international consumers and accelerate its global market expansion.Launched in Irvine, Cal
Korean skincare brand PONGDANG will take part in "K-COLLECTION with KCON LA 2026," a K-culture festival hosted at the Los Angeles Convention Center (LACC). The event aims to enhance offline consumer engagement and propel the brand's global market expansion. Founded in Irvine, California in 2012, KCON has become a leading K-culture festival, drawing an estimated 2.35 million visitors worldwide.
“K-COLLECTION with KCON LA 2026” is an interactive exhibition and experiential program that connects participating brands with global consumers through K-culture. Running from August 14 to 16, the exhibition will offer PONGDANG a platform to showcase its bestselling Pore Deep Clean Bubble Cleanser, which has sold over 150,000 units, as well as its new Dewy Glow Exo-zulene Aqua Serum and Dewy Glow Exo-zulene Aqua Soothing Cream.
The latter has gained popularity since its introduction, being co-developed with a renowned beauty influencer and forming a key part of the brand's Dewy Glow line.
At the event, PONGDANG will provide product demonstrations and hands-on testing, enabling visitors to experience the brand's offerings firsthand. The company's booth will feature an experience zone and various interactive activities, while it will also organize consumer participation programs at the NORI STAGE. This shared event space within the exhibition will offer additional opportunities for direct interaction with international visitors and brand exposure.
This will be PONGDANG's first offline pop-up in the United States and its inaugural participation in "K-COLLECTION with KCON." The company, building on this achievement, intends to further enhance its offline presence in overseas markets and offer more chances for global consumers to try its products, ultimately strengthening its competitiveness in the international beauty industry.
According to a PONGDANG representative, "We are excited to have the opportunity to meet consumers face-to-face beyond online channels and introduce both our products and our brand directly. Starting with our participation in 'K-COLLECTION with KCON LA 2026,' we plan to continue expanding our offline initiatives and create more opportunities to connect with consumers around the world."
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