New book advocates stronger govt focus on tourism

A new book by tourism strategist Elizabeth Agboola, titled "Tourism as Capital: 52 Weeks That Shaped Tourism as Capital Doctrine," advocates for a stronger government focus on tourism as a strategic economic asset. Agboola argues that tourism should be seen as a vital sector capable of driving investment, trade, jobs, and national development, rather than being limited to leisure activities centered on holidays, hotels, and attractions.

The book, which draws on over a year of research, introduces the "Tourism as Capital" framework, which seeks to change the way governments, investors, and businesses perceive the sector by focusing on its wider economic value, including its role in connecting finance, infrastructure, agriculture, aviation, technology, diplomacy, trade, and workforce development.

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