Diamonds see half their value disappear in three years due to the boom in synthetic copies
The popularization of this almost indistinguishable alternative has filled the market with stones up to 40 times cheaper and is devastating the industry giants.
A twenty-year-old enters the José Luis Sánchez jewelry store in A Coruña with her parents, and she won't leave without a diamond, no matter how small it is. She will wear it on a necklace during her university graduation ceremony. The budget is tight, around 1,200 euros, and the aspirations are modest. They're looking for a tiny piece, just 0.25 carats.
Then, Sánchez explains the maxim that has turned the jewelry market upside down in recent years: not everything that glitters is a diamond. “I have a much cheaper alternative,” he tells them.
Translated by urgent.news. Machine-written — may contain errors; check the original before relying on it.
