Lead-Capture Forms for Local Service Businesses: What Actually Reduces Spam and Increases Real Leads
Every local service business site (roofing, plumbing, HVAC, contracting) lives or dies by its quote-request form. Get the engineering wrong and you either drown the sales team in bot spam or lose real leads to friction. Here's what actually moves the needle, based on building several of these. 1. Honeypot fields beat CAPTCHA for completion rate CAPTCHA reliably kills conversion — real homeowners…
We haven't written up this one. Dev.to has the full story — the link below goes straight to it.
