Josh Kushner and Bob Iger’s $12 Billion Lakers Deal: 5 Things You Need to Know

Josh Kushner and Bob Iger are reportedly set to buy the Los Angeles Lakers for over $12 billion, a price increase of at least 20 percent since Mark Walter purchased the franchise for $10 billion in October 2025. This rapid rise in valuation has raised questions about the changing nature of sports franchises and the influence of prominent figures like Kushner, who is related to President Donald Trump.

While the Lakers' market value may be influenced by the team's unique advantages, the speed at which Kushner is expanding into elite sports franchises, including recent attempts to invest in FIFA's commercial business, is noteworthy. If the deal goes through, it would signal a shift in how franchises like the Lakers are viewed and bought, as they become increasingly scarce, globally desirable, and potentially saleable at higher premiums.

With Iger's involvement, the acquisition may also be an opportunity to monetize the Lakers' brand through various business ventures. The transaction, however, has not been approved by the NBA and remains subject to potential challenges.