iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage
Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite . For example, the report said Apple will pay LG and Samsung around $68 per OLED display destined for the iPhone 18 Pro Max, down significantly from the $110 to $120 that it paid those suppliers for each iPhone 17 Pro Max display. Apple is said to…
Apple has negotiated lower prices for OLED displays in the upcoming iPhone 18 Pro models, according to industry sources. The report states that Apple will pay LG and Samsung approximately $68 per OLED display for the iPhone 18 Pro Max, a significant decrease from the previous $110 to $120 paid for each iPhone 17 Pro Max display.
This move comes as a result of the ongoing memory chip shortage, caused by the development of powerful AI data centers, leading to a supply-demand imbalance and skyrocketing prices for RAM chips used in devices like the iPhone. By securing lower costs for non-memory iPhone components, such as displays, Apple can help offset the rising costs of RAM, although the iPhone 18 Pro models are still expected to be more expensive than the iPhone 17 Pro models, with starting prices potentially rising by $200 to $300.
If successful, the price increases for the iPhone 18 Pro models may be closer to the $200 mark instead of $300. Apple is set to unveil the iPhone 18 Pro models and a foldable iPhone in September.
Written by urgent.news from MacRumors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
