India’s first ‘private, branded’ train to run as ‘Sprite’ Tejas Express
IRCTC awards train branding advertising rights to M/s Sprite for six months; the private train will be announced as ‘Sprite’ Tejas Express at originating and en route stations on both sides of the journey
The Indian Railway Catering and Tourism Corporation (IRCTC) has launched the first private, branded train in India, the 'Sprite' Tejas Express, operating between Lucknow and Delhi. This unique train will bear the 'Sprite' Tejas Express branding from August 19, 2026, to November 11, 2026. IRCTC awarded advertisement rights to M/s Sprite for a six-month period.
The 'Sprite' Tejas Express is equipped with modern facilities, including extensive onboard food/beverage and infotainment services. Group bookings are available, allowing passengers traveling in groups for various events to book an entire AC Chair Car coach. While the train is private, IRCTC pays Indian Railways for the use of its infrastructure. The exterior advertisement wrap of coaches is a new income-generating measure for private firms.
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