HandyGames becomes THQ Nordic Mobile in strategic shift
HandyGames has rebranded its publishing business as THQ Nordic Mobile, sharpening its focus on adapting premium PC and console games for smartphones and tablets while keeping its long-established development operation under the HandyGames Studios name. The change, effective from August 2026, brings the German publisher more visibly under the THQ Nordic brand eight years after the companies joined…
HandyGames has unveiled a new division under its parent company, THQ Nordic, rebranding its publishing arm as THQ Nordic Mobile. The move, set to commence in August 2026, is aimed at focusing on premium PC and console games adapted for smartphones and tablets, while maintaining a separate development studio under the HandyGames Studios name.
The German publisher, which has been in existence for over 25 years, will continue to operate independently from the publishing division, maintaining its original branding and base in Germany. THQ Nordic Mobile will primarily target iOS, Android, and other future mobile platforms, with a strong emphasis on professional porting of established games.
This strategy allows the company to tap into a wider catalogue through its parent organization, which already boasts a diverse portfolio of franchises acquired through mergers and publishing agreements. The restructuring is a strategic shift for THQ Nordic, which initially built its reputation on mobile development and publishing before expanding into PCs, consoles, and virtual reality.
The new mobile publishing structure is positioned distinctly from the free-to-play model prevalent in much of mobile gaming, instead focusing on premium ports priced like traditional PC or console games.
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